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Basic Attention Token (BAT) is a utility token built on the Ethereum blockchain. It is designed to improve the efficiency of digital advertising by allowing users to earn BAT for viewing ads and content. BAT is used within the Brave browser ecosystem to reward users, content creators, and advertisers.
BAT operates within the Brave browser, which blocks unwanted ads and trackers by default. Users can opt-in to view privacy-respecting ads and earn BAT tokens as rewards. Content creators also receive BAT when users engage with their content. This model aims to create a more transparent and fair digital advertising ecosystem.
Basic Attention Token was introduced by Brendan Eich, the co-founder of Mozilla and creator of JavaScript. The BAT ICO took place in 2017, raising funds for the development of the Brave browser and the BAT ecosystem.
You can buy BAT in the Bitcoin.com Wallet app in a few taps. Pay with credit card, bank transfer, or payment app and receive BAT directly in your self-custody wallet. Basic Attention Token can also be purchased directly on this page and sent to the BAT wallet of your choice.
BAT can be used within the Brave browser to reward users, content creators, and advertisers. Users can choose to view ads and earn BAT tokens, which they can then use to support their favorite content creators or to access premium content. Advertisers can use BAT to run privacy-respecting ads that users are more likely to engage with.